Measuring your CPA, then, lets you know roughly how much you need to spend on marketing to bring in the appointments you need to stay profitable. Join Zocdoc Attract new patients and reduce your no-shows. Unlike cost per lead, which tracks the cost of attaining new contacts who may or may not book an appointment, CPA tracks only contacts that actually bring revenue into your office and add to your bottom line. That includes one-time appointments - the patient who gets sick on a business trip and books a consultation with you before transferring care to their primary care physician back home - or appointments from regular patients, like a family who moves to town and seeks a new primary care physician. The CPA measures a simple metric: how much you spent on marketing for each appointment booked at your practice.

What exactly is a CPA, and why does it matter to your practice? Read on to learn exactly what the CPA measures, how to calculate your own CPAs and keep your marketing costs low so you can run your office on a lean budget. Thankfully, figuring out your practice’s CPA is fairly straightforward - and if you’ve already calculated your cost per lead, you’re already familiar with the general process. After all, appointments are what brings in the revenue that supports your office - and even a steady supply of leads won’t mean financial success if a significant portion of them don’t make appointments. When it comes to measuring the effectiveness of your marketing, there’s almost no metric as important as the cost to acquire an appointment (which is sometimes called a CPA).

Zocdoc cost for patients