Platforms such as Google Analytics or Alexa’s audience overlap tool can also be used to acquire further topics and categories of interest to your competitors’ audiences. Use free keyword search tools such as ‘SEMRush’ to identify which keywords visitors are searching to get to their website. This allows you to input your site and generate a list of companies who share a similar online audience to you.Īlternatively, tools such as SimilarWeb can be used to retrieve traffic stats and determine the sources of your competitors’ traffic.Ĭonduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to compare details such as: content, product features, pricing, quality and customer sentiments.įind opportunities by identifying missing gaps and which of the aspects that make your brand unique can be further strengthened. You may already have instincts and internal thoughts on who these are – but use tools like Alexa’s ‘ Audience Overlap ’ to generate a data-led picture of who you’re up against. Once you’ve defined your scope for this workshop, begin by consolidating your top ten competitors. Before diving right in, outline what you seek to gain from your competitor analysis.ĭetermine the current goals of your business and website – however diverse – whether that’s improving web traffic to increasing brand power.

Competitor website